Employing infographics on the websites of Saudi newspapers: a comparative analytical study

Document Type : Original Article

Author

Mass Communication Dept. - College of Social Sciences Umm Al-Qura University

Abstract

This study aimed to reveal the extent to which the art of infographics is used in the websites of Saudi newspapers during their daily press coverage, by analyzing the content of the websites of "Al-Riyadh" and "Makkah" newspapers. The study reached many results, the most important of which are:

The interest of the two study sites in the use of infographics varied in several issues and topics during the study period. The economic content came in first place in the two study sites combined with a rate of (19.82%) of the total infographic content in the two study sites, followed by the social content in the second place with a rate of (18.12%). ), followed in the third place by the health/medical contents with a rate of (17.84%), and less interest in the rest of the issues, with a difference in their arrangement between the two study sites.
Self-sources formed the majority of the infographics on the two study sites, as they relied on the designers of the two study sites to provide the infographics during the study period.
Local affairs issues, events, and topics represented the majority of the infographics in the two study sites, with a large difference from Arab and international issues, events, and topics.
The goals of the infographic contents of the two newspapers were varied during the study period, as the informative and informative goal came in the first place with a percentage of (45.04%)، followed by a small margin in the second place with the informative / news goal with a percentage of (41.80%)، followed by a large difference in the explanatory / explanatory goal with a percentage of (8.30%, while the persuasive goal came in the last place with (4.86%).
The majority of infographics in the two study sites were both visual and readable, as the number of infographics used for visual and readable elements together reached (473)، with a rate of (85.23%) of the total infographics in the two study sites.
Infographic designs in the longitudinal direction came at the forefront of the study site's interest by (86.84%).
The two study sites relied heavily on employing the fixed method of infographics in presenting information, with a rate of (98.74%).

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