Addressing influencers' pages on social networking sites for community issues (An analytical study )

Document Type : Original Article

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PhD student in the Department of Media - Faculty of Arts - South Valley University

Abstract

The current study aims to identify how influencers' pages on social networking sites deal with community issues, as well as monitoring the most important community issues that have been dealt with on those pages, and knowing ways to interact with the content of influencers' pages through social networking sites.The study relied on the survey method. A content analysis form was used for the influencers’ pages, the study sample, which is (Dr. Ahmed Ibrahim’s Facebook page – Dr. Asmaa Saeed’s YouTube page – Dr. Rania Saeed’s Instagram page), and the study reached several results, the most important of which is that there is a diversity of cases It was dealt with by the influencers’ pages, topped by social, scientific and health issues, as well as the diversity of publications dealing with community issues, the influencers’ pages, which were issued by the recorded video, and the multiplicity of ways to interact with the influencers’ pages, between admiration, comment and participation.

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Journal of Qena Faculty of Arts
Volume 32, Issue 58
January (Social Sciences)
January 2023
Pages 831-862

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