The study aimed to identify the audience's exposure to the influencers' pages through social networking sites, and to identify the reasons for the audience's follow-up to the influencers, as well as the extent of the audience's interaction with the content of the social influencers.
The study reached several results, the most important of which is that the most prominent influencers who are followed by the respondents of the study sample (Ahmed Al-Ghandour “Al-Dahih”), and that the respondents interacted with the content of the influencers’ pages through social networking sites, where the like came in the first place, and that the reasons for the respondents’ follow-up to the influencers are what the influencer offers. Targeted and impactful content.
Ahmed, E. A. S. (2023). Exposure of young people to the pages of influencers through social networking sites: A field study. Journal of Qena Faculty of Arts, 32(59), 535-564. doi: 10.21608/qarts.2023.228375.1737
MLA
Elham Ahmed Sultan Ahmed. "Exposure of young people to the pages of influencers through social networking sites: A field study", Journal of Qena Faculty of Arts, 32, 59, 2023, 535-564. doi: 10.21608/qarts.2023.228375.1737
HARVARD
Ahmed, E. A. S. (2023). 'Exposure of young people to the pages of influencers through social networking sites: A field study', Journal of Qena Faculty of Arts, 32(59), pp. 535-564. doi: 10.21608/qarts.2023.228375.1737
VANCOUVER
Ahmed, E. A. S. Exposure of young people to the pages of influencers through social networking sites: A field study. Journal of Qena Faculty of Arts, 2023; 32(59): 535-564. doi: 10.21608/qarts.2023.228375.1737
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