The current study attempts to investigate the relationship between gender and self-employment by identifying some of the variables that affect women and men working in electronic commerce. Therefore, the researcher applied the field study to thirty cases of e-commerce workers, divided equally between women and men within the Governorate of Sohage. The study relied on qualitative and quantitative methods to analyze and interpret the data, and an interview guide was applied to the cases who were chosen intentionally and deliberately selected. The study reached a set of results that illustrate the extent of the qualitative difference and agreement regarding e-commerce, including: the existence of a qualitative agreement regarding the concept of self-employment, the means used to conduct the electronic marketing process, the reasons and motivations for the trend towards self-employment, with a qualitative agreement about the occurrence of life changes after practicing e-commerce. In addition, there is a qualitative difference regarding the problems experienced by cases at the beginning of work with a qualitative difference regarding the negatives of self-employment through social media.
Mahmoud, H. M. E. M. M. (2023). Gender and self-employment A field study on electronic commerce users. Journal of Qena Faculty of Arts, 32(59), 993-1102. doi: 10.21608/qarts.2023.246803.1790
MLA
Hend Mohamed El Mamon Maky Mahmoud. "Gender and self-employment A field study on electronic commerce users", Journal of Qena Faculty of Arts, 32, 59, 2023, 993-1102. doi: 10.21608/qarts.2023.246803.1790
HARVARD
Mahmoud, H. M. E. M. M. (2023). 'Gender and self-employment A field study on electronic commerce users', Journal of Qena Faculty of Arts, 32(59), pp. 993-1102. doi: 10.21608/qarts.2023.246803.1790
VANCOUVER
Mahmoud, H. M. E. M. M. Gender and self-employment A field study on electronic commerce users. Journal of Qena Faculty of Arts, 2023; 32(59): 993-1102. doi: 10.21608/qarts.2023.246803.1790
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