Sayed Hegab's Trailers and Lyrics in al-Ayyam TV Series: A Chronotopic Reading

Document Type : Original Article

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Associate professor of English Literature in the Department of English Language and Literature College of Languages and Translation Al-Imam Mohammad ibn Saud Islamic University

Abstract

Sayed Hegab is a prolific Egyptian song writer. He was called the king of TV and cinema trailers because he cooperated with prominent composers and singers to make more than 140 TV and cinema trailers. This article focuses on al-Ayyam (or Days) as one of the most successful Egyptian TV series. Although it was produced in 1979, this autobiographic drama represented Hegab's first initiative in revolutionizing dramatic lyrics industry. In his introductory and final trailers and dramatic lyrics, The article recognizes the spatio-temporal relationship in the trailers and lyrics in the series. It also elucidates how Hegab uses various chronotopes to highlight this relationship and reinforce the drama themes and protagonist's psychological status. The article takes Bakhtin's concept of the chronotope as a focal point to analyze these dramatic lyrics. It also refers to other writers such as Joy Ladin who furthered the application of the Bakhtinian concept to poetry.

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